To introduce a serum into your routine, apply it after cleansing and before your face cream. A serum has a lighter texture and prepares the skin to better absorb the following treatments.
A purifying clay mask is a treatment that helps remove surface impurities, refine skin texture and reduce shine. It is ideal once or twice a week for combination or oily skin.
Yes, using a different cream for day and night is useful: during the day, you prioritise protection, hydration and comfort; at night, the skin enters its repair phase, so formulas can be richer or more targeted.
The correct skincare order is: Makeup remover → Cleanser → Toner → Serum → Targeted treatment (eye cream or booster) → Face cream with SPF (daytime).
KIKO skincare cannot replace makeup, but it creates the perfect base. Well-treated skin enhances makeup performance and looks more radiant. Good skincare is always the first beauty s











